kbp | open mind | about

Having become a part of the KBP family in 2007, the open mind strategy team specializes in customized insight services, including innovative qualitative and quantitative research, team facilitation, brand repositioning, and strategic consulting. open mind has become known for innovative, "hybrid" research, using multiple research approaches to uncover deep, "ownable" insights, and for actionable strategic thinking that takes into account constantly changing consumer behavior and the hyper-change happening in the media landscape. In addition to customized processes, open mind tools include BrandIdentityCheck, Passion Panels, BrandBlogger, Data Distillation, Reinvention Workshops, and Change Agent Training sessions. Having become a part of the KBP family in 2007, the open mind strategy team specializes in customized insight services, including innovative qualitative and quantitative research, team facilitation, brand repositioning, and strategic consulting. open mind has become known for innovative, "hybrid" research, using multiple research approaches to uncover deep, "ownable" insights, and for actionable strategic thinking that takes into account constantly changing consumer behavior and the hyper-change happening in the media landscape. In addition to customized processes, open mind tools include BrandIdentityCheck, Passion Panels, BrandBlogger, Data Distillation, Reinvention Workshops, and Change Agent Training sessions.